WHAT ELLA OFFERS
Ella tailors her offer to the clients’ needs to reach consumer, special interest, and trade audiences with stories and messages that resonate. She employs a both strategic and creative approach with careful selection of relevant detail that lays the groundwork for effective media communication and, ultimately, adds value to the brand and the company. Ella takes on continuous or project based PR assignments to provide support through:
– Assessment of the status quo, development of key messages and a corresponding PR Plan
– Result-driven media relations and PR to boost the brand and its stories
– Customized media distribution and contact lists
– Lovingly composed write-ups, catchy and to the point
– Compilation of a ‘best-of’ press kit
– Organization of press trips and media functions
– Collaboration with industry partners such as tourism boards, airlines, etc.
– Pitch of exclusive stories, portrait features, and interviews
– Representation at trade shows, including media appointments
– Monitoring and reporting of activities and their respective results
– Social media